Howdy, its Rahim


UX design & Strategy


Nielsen Norman Group


Bachelor of Commerce

Rahim Haji - User Experience Practitioner

Design tool

Figma & Miro for discovery

Top skill

Crafting design systems


Dubai resident

Architect of digital experiences: Bridging tradition and innovation with mastery

As an accredited UX expert with over two decades of experience, endorsed by Nielsen Norman Group (NN/g), my forte lies in curating compelling digital experiences that seamlessly blend established best practices with innovative strategies. Proficient in crafting wireframes, designs, and user journeys, I effortlessly navigate the realm of UX. My integration of generative AI and cutting-edge technology ensures precision and continuous innovation.

At the forefront of industry trends, I align seamlessly with business needs, consistently exceeding customer expectations. Anchored in Scrum methodology, I ensure the timely delivery of high-quality results. My dedication to user-centric design, complemented by the infusion of AI, positions me as a valuable contributor to your team. I am poised to make a substantial and positively impactful contribution to your digital offerings.

21+ years

Crafting customer & products experiences

11 years

Leading development, UX & design teams

9 years

Creating design systems

7 years

Managing & mentoring UX teams

What I do

Some of my work

Carrefour UAE

Carrefour Carrefour aim to lead in digital retail by enhancing user experiences. Our dynamic challenge involved reimaging the app and website to […]
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My CV & Portfolio

View my resume

Rahim Haji ux-cv

As an accomplished ID, UI, and UX designer with strategic insight, I excel in translating business requirements into impactful UI/UX solutions. Additionally, my role as a UX manager allows me to orchestrate comprehensive strategies. For a detailed overview of my skills and experience in these areas, download my CV.

View my portfolio


This portfolio is curated to not only demonstrate my UX expertise but also offer valuable insights into my customer-centric approach and methodology. Explore to gain a deeper understanding of my work, methodologies, and unwavering passion for UX and beyond.

My mindset

Key Responsibilities

User experience philosophy quick reference wheel

As a UX Manager and designer, I lead collaborative teams in executing strategic UX projects. Advocating for user-centric design, I integrate research strategies, ensuring continuous improvement and innovation across projects.


Figma, Miro, Sketch, Qualtrics, UserTesting, Axure RP Pro, OmniGraffle, Balsamiq, UPAD Lite, sketching prototyping, and various online collaboration & testing tools

As a UX designer and manager, I utilize a diverse toolkit, including Figma, Miro, Sketch, Qualtrics, UserTesting, Axure RP Pro, OmniGraffle, Balsamiq, UPAD Lite, and various online collaboration and testing tools, ensuring seamless execution and outstanding user experiences.

Key Skills

Competitor analysis, Expert reviews, Persona creation, Scenario creation, Card sorting, Sitemap creation, User journeys & application workflows, Wireframing & prototyping, Interaction design, Usability testing

Guided by customer and business needs, I excel in competitor analysis, expert reviews, persona and scenario creation, card sorting, sitemap design, user journeys, wireframing, prototyping, interaction design, and usability testing.


Crafting User-Centric Narratives: Bridging Design and Development in UX​

Recognized as a compelling storyteller, I find value in weaving narratives. As a User Experience designer, storytelling extends beyond a skill—it’s a passion. Building connections with stakeholders, managers, designers, develpers, and users is crucial to conveying the narrative that needs to be shared.

In my UX projects, I integrate diverse perspectives:

  • Understanding business objectives
  • Mapping those to  cusrtomer needs
  • Alignment with brand and ‘Tone of Voice’
  • Solutioning for customer impact

What sets me apart is the developer’s perspective. I not only ponder on how a solution fits the business but also consider how it harmonizes with the workings of a development team.

My Craft, my passion

User Experience

Experience strategy

Service design

Customer research

My methodology

Project Planning

Planning It has been stated by renown UX experts that, Project planning is a balancing act between getting the right amount of […]
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My mastery

Collaborative or solo, I excel in crafting exceptional websites and applications. My focus is on delivering an immersive, innovative, and industry-leading user experience, setting new standards. Leveraging my expertise in application design and deep industry knowledge, I prioritize simplicity and usability in every project, ensuring a seamless and user-centric digital journey.

My Principles

Rahim is a standout force, bringing vast design, product, and business experience to our team. His unique ability to keep everyone focused, coupled with self-belief and empowerment, sets a tone crucial for today’s design delivery teams.

Integral to our highest-profile projects, Rahim’s behind-the-scenes support, innovative problem-solving, and compelling storytelling make him an invaluable all-rounder. Whether delving into intricate user challenges or assisting UI designers, Rahim’s contributions consistently add exceptional value.

His contribution to turn around the App user experience from average to very good was truly remarkable, and reflected on customers’ KPIs.

Jamal Chaabate

Jamal Chaabate

Vice President Of Product Management @ Majid Al Futtaim

carrefour - 2023 new journey


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Jumeirah Lakes Towers, Dubai, UAE
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