With 11+ years of dedication as a UI designer and front-end developer, I thrive within Agile teams, creating not only UI designs but also coding the final GUI. My passion for UX and design extends to understanding user flows, making me uniquely positioned to approach UI design from both a UX and developer standpoint. This dual perspective, coupled with my ability to build front-end code, empowers me to make informed decisions, ensuring consistency and a positive user experience. My journey began in the early 90s as an IT Trainer, evolving into web development and later transitioning into UX during my tenure at Tesco.com and Transport for London.
Bridging UX and Code for Seamless Digital Experiences
This trajectory has equipped me with a holistic understanding of technology, user behavior, and business needs, enabling me to create impactful and user-centric digital solutions.
As an accredited UX expert with over two decades of experience, endorsed by Nielsen Norman Group (NN/g), my forte lies in curating compelling digital experiences that seamlessly blend established best practices with innovative strategies. Proficient in crafting wireframes, designs, and user journeys, I effortlessly navigate the realm of UX. My integration of generative AI and cutting-edge technology ensures precision and continuous innovation.
At the forefront of industry trends, I align seamlessly with business needs, consistently exceeding customer expectations. Anchored in Scrum methodology, I ensure the timely delivery of high-quality results. My dedication to user-centric design, complemented by the infusion of AI, positions me as a valuable contributor to your team. I am poised to make a substantial and positively impactful contribution to your digital offerings.
With 21+ years of dedication as a UI designer and front-end developer, I thrive in Agile teamwork. Beyond crafting UIs, I code GUIs, driven by passion for UX, design, and seamless user flows.
Being able to build the front-end code offers a unique perspective, enabling me to design UIs with both UX and developer considerations. This dual lens ensures consistent and informed decision-making, aligning technology capabilities with design choices.
My journey began as an IT Trainer in the 90s, transitioning to web development during the web boom. Teaching HTML using Frontpage and Notepad, I ventured into website construction using Paintshop Pro and ImageReady. Working with companies like Sports.com and Lastminute.com, I contributed to their web presence.
After seven years solely in web development, my UX journey ignited in 2007 at Tesco.com. With a mission to enhance user experience, I delved into user behavior analysis, kickstarting my passion for UX. This evolved further during my tenure at Transport for London, where I not only developed the front-end but also engaged in wireframing and collaboration with UX experts. This continuous evolution exemplifies my commitment to both users and business success.